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An App Too Small to Exist
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Current version: v1
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Initial publication
Initial publication arguing that Apple’s generated Safari extensions reveal a category of personal, temporary software that was previously too specific and too small to become a product.
1,677 words2 sections3 imagesJuly 27, 2026
Kris Haamer
Visuals in the initial version
A diagram showing the old browser extension journey from annoyance through search, comparison, installation and use.
Previously, even a tiny irritation had to become a market.
/blog/an-app-too-small-to-exist/01-old-extension-economy.svg
A browser diagram showing a natural-language request becoming a local Safari extension.
The extension can arrive before it has a name.
/blog/an-app-too-small-to-exist/02-prompt-becomes-extension.svg
Three stacked interface layers showing the shipped website, a generated personal layer and the interface the user actually uses.
The product team designs the lower layer. The user increasingly controls the last one.
/blog/an-app-too-small-to-exist/03-website-is-not-final.svg