July 21, 2026 · 8 min read
Some Apps Explain Themselves
Cal AI, Shazam, Loom, PhotoRoom, Otter, and Splitwise reveal a simple product pattern: replace a behavior people avoid with one obvious action.
HAAM Notes / Topic
Onboarding
2 notes follow this idea through the HAAM archive.
July 21, 2026 · 7 min read
The First Win Is Not a UI Problem
Attio's home screen is clean, legible, and easy to scan. Yet onboarding can still fail when the product shows its system before it produces one useful result.