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When the Category Becomes Too Small

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Current version: v1

  1. Version 1Current

    Initial publication

    Initial publication using The Beatles’ Apple Corps to examine what happens when a creative identity outgrows its category, and what HAAM needs in order to become a coherent multidisciplinary company rather than a collection of unfinished ideas.

    1,728 words2 sections

    July 31, 2026

    Kris Haamer

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