August 1, 2026 · 10 min read
Don’t Change Anything Else
AI makes the first version of a website almost effortless. The harder work begins later, when every reasonable edit risks making the product forget why it looks and behaves the way it does.
HAAM Notes / Topic
Design
5 notes follow this idea through the HAAM archive.
July 27, 2026 · 15 min read
The Institution That Only Exists During the Opening
Art Week Estonia and Tallinn Biennial were my clients. Their dormant websites reveal a global cultural system that funds visible editions more readily than the institutions required to keep producing them.
July 17, 2026 · 11 min read
The Cheapest Way to Be Wrong
A/B testing is more than optimization. It gives organizations a cheap way to discover where taste, hierarchy, and metrics disagree with reality.
July 14, 2026 · 7 min read
Scientific Expeditions Are Raw Drafts of Knowledge
Scientific expeditions reveal knowledge before it becomes polished: uncertain, physical, tool-shaped, and open to being revised by reality.
July 13, 2026 · 11 min read
The Skills I’m Weakest At
A personal audit of the gaps that keep showing up across my projects: selling, focus, repetition, measurement, and deciding which skills deserve more time.