July 31, 2026 · 9 min read
The Store Is Becoming an Answer
Retailers are entering AI assistants to preserve their taste, but every successful integration teaches shoppers to begin somewhere other than the store.
HAAM Notes / Topic
Fashion
2 notes follow this idea through the HAAM archive.
January 2026 archive · 8 min read
Before the Games: Fashion, Mountains, and Power at Montagna Milano
A field note from Milan Men’s Fashion Week 2026, where Vogue, GQ, and K-Way turned alpine culture into a public conversation weeks before the Winter Olympics.