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The Product Happens Between the Screens
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Current version: v1
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Initial publication
Initial publication proposing interaction sequence maps as a research and design method for revealing the users, interfaces, sensors, services, AI systems and human interventions that produce an experience between screens.
2,331 words9 sections3 imagesJuly 29, 2026
Kris Haamer
Visuals in the initial version
A comparison between a conventional user flow and an interaction sequence map for the same checkout task.
A user flow records the intended path. A sequence map reveals how the experience was actually produced.
/blog/the-product-happens-between-the-screens/01-flow-versus-sequence.svg
A user journey with one critical moment enlarged into a detailed interaction sequence.
The sequence map acts as a microscope inside one moment of a larger journey.
/blog/the-product-happens-between-the-screens/02-journey-microscope.svg
A research sequence combining observed actions, system events, participant interpretation and recovery behavior.
Research evidence becomes more useful when it is attached to the exact interaction that produced it.
/blog/the-product-happens-between-the-screens/03-research-evidence.svg